2023 has been one of the toughest markets for short term rentals in several years, but there are ways to stand out and become one of the highest performing properties in your market. One of the key strategies we use to work with the AirBNB algorithms and get eye balls on our listings is to keep our Airbnb listings up to date. Here are the three best ways to ensure your Airbnb listing remains current and appealing to potential guests:
1. Update Your Photos
A picture is worth a thousand words, and this rings especially true in the world of Airbnb. Updating your listing photos can breathe new life into your property’s appeal. Here’s how you can make the most of your photo updates:
Add New Photos: Over time, your property may undergo changes or improvements. Adding new photos that showcase these updates is essential. Highlight any renovations, new furniture, or additional amenities to give potential guests a clear picture of what to expect during their stay.
Change the Order: Rearranging your photos can make a significant difference in how guests perceive your property. Start with the most captivating and enticing images, such as the exterior, a stunning view, or a well-appointed living room. Ensure that guests see your property’s best features first.
Change the Cover Photo: The cover photo is the first thing guests see when browsing listings. Make sure it’s eye-catching and representative of your property’s most appealing aspect. Seasonal variations or unique angles can pique a potential guest’s interest.
2. Update Your Listing Headline
Your listing headline is the first piece of text guests encounter, and it plays a crucial role in attracting their attention and catering to the AirBNB and VRBO algorithms. Here’s how to keep it fresh:
Highlight Key Features: If you’ve made improvements or added new amenities, incorporate them into your headline. For instance, if you’ve recently installed a hot tub, consider a headline like “Cozy Mountain Retreat with Private Hot Tub.”
Emphasize Unique Selling Points: Identify what sets your property apart from others in the area, whether it’s a breathtaking view, proximity to popular attractions, or a unique architectural feature. Make sure your headline showcases these advantages.
Keep It Brief: Try to make every character count in these short descriptions. Look for ways to be concise and save space while getting your message across.
3. Update Your Description
Your property description is where you provide detailed information about what guests can expect during their stay. Keeping it current is essential for managing guest expectations and attracting the right audience. Here’s how to update your description effectively:
Highlight Recent Updates: If you’ve made renovations, upgraded appliances, or added new furnishings, be sure to mention these improvements in your description. Let guests know how these changes enhance their experience.
Seasonal Information: Mention seasonal attractions or activities that guests can enjoy during their stay. Whether it’s summer festivals, winter sports, or springtime hiking, show that your property is ideal for the current season.
Revisit the Style: Experiment with the format of your description. We’ve tried paragraph form and are now testing out bulleted form, even using emojis as bullets, and we’re seeing some traction in new bookings.
In conclusion, keeping your Airbnb listing current is crucial for attracting guests and maintaining a competitive edge in the vacation rental market. Experimentation is key. Regularly updating your photos, headline, and description can make a significant difference in how you appear in search results, how many potential guests see your properties and then ultimately the number of bookings you get. Stay proactive and continue to make these changes 1-2 times a week and you’ll be sure to maximize the potential of your listing. Happy hosting!
