The summer season can be the busiest and most profitable time for short-term rental (STR) hosts. With increased travel, school holidays, and warm weather, properties often see higher occupancy and more guest turnover. However, with this rush also comes the need for better organization, quicker response times, and thoughtful planning. Here are some practical dos and don’ts to help hosts navigate the summer season smoothly.
✅ DO inspect the property before peak bookings begin
A complete walk-through of the property before the summer rush can help prevent last-minute issues. This includes checking that air conditioning is working well, plumbing is functioning properly, and furniture is sturdy and safe. Filters, batteries, and lightbulbs should be replaced as needed. Outdoor spaces such as patios, decks, and grills should also be checked and cleaned.
This type of preventative maintenance reduces the risk of emergency repairs during guest stays and helps maintain positive reviews.
❌ DON’T assume guests will know how everything works
Even the most experienced travelers may have trouble navigating a new space. Hosts should provide clear, step-by-step instructions for check-in and check-out, Wi-Fi access, TV remotes, thermostat settings, and anything else guests may need.
A welcome guide, whether printed or digital, is a helpful tool. It can also include local recommendations, emergency contact information, and house rules.
✅ DO add seasonal touches to enhance guest experience
Small additions can make a property feel more inviting during summer. Items such as beach towels, sunscreen, a portable cooler, or a small welcome drink can make a big difference. These thoughtful details show care and attention, which can lead to more positive feedback from guests.
Even adding light summer-themed décor or a local guidebook with seasonal events can make a stay more memorable.
❌ DON’T schedule bookings too tightly without support
While it might be tempting to accept back-to-back bookings to maximize income, it can also increase stress and the chance of errors. Allowing a few hours or even an occasional buffer day between guests gives cleaning staff and maintenance teams the time needed to properly prepare the property.
If buffer time is not possible, it is essential to have reliable help available. Having a backup cleaner or handyman on call can be extremely valuable during busy weeks.
✅ DO communicate clearly and proactively with guests
Effective communication is one of the most important aspects of successful hosting. Sending timely messages, check-in instructions, and friendly reminders helps guests feel informed and supported. A quick message after their first night can also give guests the opportunity to raise any concerns early.
Clear and friendly communication often leads to better reviews and smoother stays.
❌ DON’T overlook outdoor spaces
During summer, outdoor areas are often one of the most used features of a rental. Whether it is a balcony, garden, or backyard, it should be clean, well-lit, and safe. Providing simple comforts such as seating, lighting, and shade can greatly improve the guest experience.
Regular maintenance such as mowing the lawn, removing cobwebs, or refilling a propane tank can go a long way in making the space feel cared for.
✅ DO stay calm and professional when issues arise
Summer bookings often come with higher volumes and more variety in guest behavior. If something goes wrong, staying calm, professional, and solution-focused is key. Most guests appreciate quick responses and genuine efforts to resolve problems.
Having systems in place, such as a checklist for resolving common issues, helps hosts stay organized and consistent in their approach.
Hosting during the summer rush can be demanding, but it also presents a great opportunity to grow a short-term rental business. With the right preparation and mindset, hosts can create enjoyable stays that lead to repeat bookings and glowing reviews!
Attention to detail, clear communication, and a little seasonal charm can go a long way in standing out during the busiest time of the year.